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The Chiropractic Big Lie


Part of our problem is that we as a profession have accepted the idea that chiropractic gets sick people well.

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Posted in: Thinking Straight

This article has 2 comments

  1. Ronen Mendi 09/07/2016, 1:00 pm:

    It actually drives me nuts that I don’t know how to market chiropracTic to the healthy mass.
    Because chiropracTic is more about keeping the body well, than anything else (other).
    Yet I have learnt only how to atract the sick and suffering. 19 years in the field, I want to paint a brighter future for humanity.
    And it is not from treating the sick.
    It is by strengthening the healthy 90%.
    Love if you can give me some clues,

    • Claude Lessard 09/07/2016, 2:09 pm:

      Hi Ronan,

      First and foremost is for you to have solid orientation (Reggie’s orientation is on DVD and is by far the best). Then break it down visit by visit (2min.) EVERY subsequent visit. The key is to get a few members WHO get to accept the chiropractic objective. When they do, they will share it with others, regardless of their health. Be CONSISTENT! PERSEVERE! Most of all, BE HAPPY that you are doing it! Have fun!:)

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