Patient Education Archive:

Toot Your Own Horn!

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The importance of self-promotion is the topic of the opening chapter of the book Guerilla Publicity.  And while it is critical to success in business, I must admit that I have a problem with promoting …


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Inactive Practice Members

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What do you do about the people who come back to the office after having discontinued care for a period of time?  Well, if you are going to welcome them back, you need to make …


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Wow, I Used To Do That

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Did you ever have somebody tell you about something they are doing in practice and you realized that you once did the same thing in your practice…but now you don’t? And it wasn’t because it …


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Nobody Really Likes New Practice Members

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All right, maybe you don’t want to admit it but none of us really like having new people walk into our office. When we’re struggling to build a practice, we realize that we need new …


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“We Need To Meet People Where They Are”

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When I hear someone make the above comment, my first reaction is, “Oh here it goes, this guy is going to try to justify discussing symptoms with the practice member and asking them how they …


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Innate Forces

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Here is an article you may want to share with your     practice members.  Universal forces are the forces of the environment which tend to break down or be destructive toward structural matter.  They tend to …


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Vision Within the Chiropractic Media

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As one who regularly reads both of the two major tabloids of the chiropractic profession (I also read the “Harrison Family Newspaper”), I have been observing an interesting trend.  With regard to editorial position, one …


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Patients Taking Responsibility

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          The two most important aspects of straight chiropractic care are the safe, effective correction of vertebral subluxations and educating the patient to the Above-Down-Inside-Out philosophy of chiropractic.  A fundamental aspect of that philosophy is …


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PATIENT EDUCATION

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The health field in general and medicine in particular are just beginning to realize the importance of the mind and the body in health and disease. This relationship has been known to chiropractors for the …


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EXPLAINING THE PATIENT’S OPTIONS

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In our last issue we offered to you a way of explaining the patient’s options under chiropractic care. Because of your overwhelming response we have decided to print it in the Pivot. Every patient who …


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