Do we depend upon practice members having an understanding of the ADIO philosophy so that they can make intelligent decisions with regard to personal issues like vaccination, fluoride, and the dangers of drugs and surgery. Or do we give that information to them and become known as medical bashers and, more important, have the public mistakenly assume that chiropractic is an alternative … Read more
That is an axiom, a true statement. The problem is that it can only be easily understood with regard to mathematics and the hard sciences. When it comes to, say, something like the human body, it is a little more difficult to understand, primarily because we can only know some of the parts through our senses. … Read more
It has been charged by medical doctors that no one can move the vertebrae of the spine. Some therefore claim that what chiropractors do is either outright fraud or something they have convinced themselves of and have taught their patients. Many years ago, the College of Medical Evangelists located in Loma Linda, California, went so … Read more
“When first things are put first, second things are not suppressed but increased.” C.S. Lewis We try to remove as many obstacles as possible in our office to people receiving continuing regular chiropractic care. However, the most common excuse that we hear as to why a person has not come regularly is that they … Read more
What are the confrontational areas in your practice? Every practice has them. Yours may be different than mine. They are not necessarily the same as what we have referred to as barriers to care. Barriers are such things as distance, your hours, and the need for appointments. Some you cannot remove. For example, distance is … Read more
The fact that everyone needs to see a chiropractor causes us to sometimes fail to set a target market. It is true that everyone who has a spine should be having it checked, it is challenging to market to that broad a range of people. Specializing in a particular field in chiropractic might seem like … Read more
I’ve said this before but it bears repeating. The most important thing you can do to build your practice is continuing education. It creates long-term practice members and it creates referrals. We seem to hate to repeat things. Many chiropractors have given up lay lectures and orientations because they just got tired of saying the … Read more
Perhaps we are at the point in the development of our model of chiropractic that we should drop the concept of levels of care and just have one level—chiropractic care. At this one and only level, we check the entire spine for vertebral subluxation and adjust if necessary wherever and whenever we find the need, … Read more
One of the problems we seem to have in building a practice is keeping the practice members we manage to get. If we could retain all or even most of the people who came into our office, in a relatively short period of time we would not have to see any new people or maybe … Read more
This is perhaps the most versatile and best buy that we have at the Foundation. When we first began producing the weekly articles, we sold them as masters. We still sell them that way but if you are receiving this email, you probably have a more efficient way to use them. Our weekly articles are … Read more