Some chiropractors have commented that they think we give too much information to our new people that it is too much to digest and that it is perhaps a waste of money and chiropractic resources. I have written before about the fact that you cannot give a person too much information. The only mistake you … Read more
There is no doubt that between the economy and the call for health care reform that chiropractic is in a precarious position. Perhaps it is time for chiropractors to take some risks in their practice building efforts. One risk that you might consider taking is to make it easier, less risky, for potential new practice … Read more
If one were to list the greatest causes for failure in practice, or at least failure to thrive in practice, procrastination would have to be near or at the top of the list. Of course, there is a difference between not having sufficient time to do everything you want and procrastination, and I think we … Read more
There is a principle in marketing called add-ons in which a business or service attempts to add other products or services that the customer might not have thought about. You often see a flyer or add-on with your mail order items advertising another product or service. Now you might ask, “What add-on could a straight … Read more
One of the most difficult obstacles in building a practice involves an aspect of practice member education. We maintain that education is the key to practice building and education addresses the intellect of a person. Here is the problem: People are motivated by the depth of their emotions, not the height of their intellect. Our … Read more
At one time it was common, especially among chiropractors who wanted people to come weekly for a lifetime, to scold practice members for not being regular or consistent with their chiropractic care. I actually did it myself for a while. In fact, we used to make them watch a short reactivation video that scolded them … Read more
Well, it finally happened. I incurred the wrath of a publisher of a chiropractic publication…enough so that he devoted an entire column to one of my Pivot Review articles. But that is okay. As B.J. said, “Conflicts clarify.” I will not get into a debate with him in our publication because he has a greater … Read more
One of the difficulties in teaching people about chiropractic is enabling them to understand our non-therapeutic philosophy. We need to help them understand that chiropractic does not treat medical conditions, but that if they have a medical condition, they still need to see a chiropractor. Even as I look at what I have just written … Read more
One of my favorite B.J. epigrams is: “You never know how far reaching something you may say, think, or do today will affect the lives of millions tomorrow.” One of the things B.J. may have been referring to are the positive effects of what we say to people, particularly regarding chiropractic and the ADIO philosophy … Read more
Every chiropractor who wants to make an impact in his community (and as a result, in the world) is frustrated with the difficulty of educating his practice members and the public at large. Some practice members get it and those are the ones who make practicing a joy. However, most people do not and they … Read more