Patient Education Archive:

How are You Explaining Chiropractic?

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One of my favorite B.J. epigrams is: “You never know how far reaching something you may say, think, or do today will affect the lives of millions tomorrow.”  One of the things B.J. may have …


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Education or Transformation!

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Every chiropractor who wants to make an impact in his community (and as a result, in the world) is frustrated with the difficulty of educating his practice members and the public at large.  Some practice …


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Advertising

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There are two approaches to advertising. The first involves getting the person into the office as a direct response to your ad. This type of ad usually involves some special offer that will cause an …


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Keeping in Touch

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It has always amazed me the number of new people who come into our office who have been to a chiropractor but cannot remember the previous chiropractor’s name.  I actually had a person who had …


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Confrontation

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One of the most difficult aspects of practice is having to confront practice members. For most chiropractors there are three major areas of confrontation. The first is fees. The second is scheduling people, how often …


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Time Marches On

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Greg Stanley maintains that everything relative to the practice of chiropractic changes about every five years. That’s a pretty sobering thought that has some major ramifications. First, those who use practice management consultants who have …


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Setting Goals

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Some of us have not yet set goals or developed projects for 2008, possibly because we have not accomplished those for 2007 yet. This is the case for me this year. I’m not sure whether …


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Practice Sustaining

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On October 2, 2007, we will celebrate our 40th year in practice.  To celebrate, we have a number of different activities occurring during the 40 days leading up to the anniversary.  Among the activities during …


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In The Imperceptible Realm

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We have an important concept in our chiropractic philosophy that says that if a principle is true in the perceptible realm, it is true in the imperceptible realm. The butterfly effect is part of that …


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Continuing Education

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I recently received a complimentary CD from a practice management consultant who mentioned that we were currently seeing 8% of the American public in our offices but his management organization wanted to see that figure …


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