Practice Building Archive:

Confrontational Care

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What are the confrontational areas in your practice? Every practice has them. Yours may be different than mine. They are not necessarily the same as what we have referred to as barriers to care. Barriers …


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Thinking Outside the Box

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1. Frustrated by being in the “box” of bad backs and stiff necks? 2. Feel trapped by insurance companies and government agencies that want to tell you how to practice? 3. Tired of starving on …


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Who’s Your Target?

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The fact that everyone needs to see a chiropractor causes us to sometimes fail to set a target market. It is true that everyone who has a spine should be having it checked, it is …


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Who's Your Target?

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The fact that everyone needs to see a chiropractor causes us to sometimes fail to set a target market. It is true that everyone who has a spine should be having it checked, it is …


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Repetition

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I’ve said this before but it bears repeating.  The most important thing you can do to build your practice is continuing education.  It creates long-term practice members and it creates referrals.  We seem to hate …


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Levels of Care

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Perhaps we are at the point in the development of our model of chiropractic that we should drop the concept of levels of care and just have one level—chiropractic care.  At this one and only …


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Retaining Practice Members

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One of the problems we seem to have in building a practice is keeping the practice members we manage to get. If we could retain all or even most of the people who came into …


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Weekly Articles

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This is perhaps the most versatile and best buy that we have at the Foundation.  When we first began producing the weekly articles, we sold them as masters.  We still sell them that way but …


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Questioned the Value of New Practice Member Information

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Some chiropractors have commented that they think we give too much information to our new people that it is too much to digest and that it is perhaps a waste of money and chiropractic resources.  …


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Drastic Times Call for Drastic Measures

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There is no doubt that between the economy and the call for health care reform that chiropractic is in a precarious position. Perhaps it is time for chiropractors to take some risks in their practice …


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