Practice Building

The fact that everyone needs to see a chiropractor causes us to sometimes fail to set a target market. It is true that everyone who has a spine should be having it checked, it is challenging to market to that broad a range of people. Specializing in a particular field in chiropractic might seem like … Read more

I’ve said this before but it bears repeating.  The most important thing you can do to build your practice is continuing education.  It creates long-term practice members and it creates referrals.  We seem to hate to repeat things.  Many chiropractors have given up lay lectures and orientations because they just got tired of saying the … Read more

Perhaps we are at the point in the development of our model of chiropractic that we should drop the concept of levels of care and just have one level—chiropractic care.  At this one and only level, we check the entire spine for vertebral subluxation and adjust if necessary wherever and whenever we find the need, … Read more

One of the problems we seem to have in building a practice is keeping the practice members we manage to get. If we could retain all or even most of the people who came into our office, in a relatively short period of time we would not have to see any new people or maybe … Read more

This is perhaps the most versatile and best buy that we have at the Foundation.  When we first began producing the weekly articles, we sold them as masters.  We still sell them that way but if you are receiving this email, you probably have a more efficient way to use them.  Our weekly articles are … Read more

Some chiropractors have commented that they think we give too much information to our new people that it is too much to digest and that it is perhaps a waste of money and chiropractic resources.  I have written before about the fact that you cannot give a person too much information.  The only mistake you … Read more

There is no doubt that between the economy and the call for health care reform that chiropractic is in a precarious position. Perhaps it is time for chiropractors to take some risks in their practice building efforts. One risk that you might consider taking is to make it easier, less risky, for potential new practice … Read more

If one were to list the greatest causes for failure in practice, or at least failure to thrive in practice, procrastination would have to be near or at the top of the list.  Of course, there is a difference between not having sufficient time to do everything you want and procrastination, and I think we … Read more

There is a principle in marketing called add-ons in which a business or service attempts to add other products or services that the customer might not have thought about.  You often see a flyer or add-on with your mail order items advertising another product or service.  Now you might ask, “What add-on could a straight … Read more