Practice Building Archive:

The Benefits of a Volume Practice!

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Before chiropractic received equality in insurance coverage, including payment for the treatment of diagnosed medical conditions, volume practices were very popular.  Of Course, I’m not sure they were all popping up for what I would …


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A Referral Practice

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In an effort to continually build our referral members, it is important to know whether the people coming into our office are satisfied with the service that we provide.  We have no control over people’s …


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Toward a Better Understanding of the GPC System

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The topic of this chapter, the famous or infamous box-on-the-wall system of practice, is really not part of the philosophy of chiropractic. While a fee system might reflect the philosophy, the philosophy actually transcends fee …


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A Referral Practice

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In our last issue of the Practice Builder, at the conclusion of the article on statistics, I mentioned that both the percentage of referrals and the number of referrals are important statistics. I would suggest …


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Case Management for Straight Chiropractors

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Chiropractors looking to practice in a straight manner will often call me and ask what book or books I would recommend to them in order to help them turn their practice around.  Of course, I …


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Testimonials

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A few issues ago we wrote about tooting your own horn.  Even better than that is having someone else toot your horn for you!  Although if you pay for someone’s testimonial, in reality, it is …


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Continuing Education

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One of the great failures of chiropractic, both in individual practices and as a profession, is our lack of a continuing education program for people.  We need a continuing education program for our practice members, …


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Toot Your Own Horn!

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The importance of self-promotion is the topic of the opening chapter of the book Guerilla Publicity.  And while it is critical to success in business, I must admit that I have a problem with promoting …


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Inactive Practice Members

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What do you do about the people who come back to the office after having discontinued care for a period of time?  Well, if you are going to welcome them back, you need to make …


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Wow, I Used To Do That

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Did you ever have somebody tell you about something they are doing in practice and you realized that you once did the same thing in your practice…but now you don’t? And it wasn’t because it …


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