Practice Building Archive:

What’s Our USP?

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In marketing there is a concept known as the Unique Selling Proposition (USP).  It is that which is special about your product or service.  “Lowest prices in town,” “service after the sale,” “money back guarantee.”  …


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What’s Our USP?

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In marketing there is a concept known as the Unique Selling Proposition (USP).  It is that which is special about your product or service.  “Lowest prices in town,” “service after the sale,” “money back guarantee.”  …


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A Re-examination of the Normal Complete Cycle

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Cycles are an important part of our chiropractic philosophy. They combine the material and immaterial aspects of chiropractic and without its immaterial component chiropractic is merely physical medicine.1 Historically they go back to the very …


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Frequency of Care

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             The difference of opinion on frequency of care is an area not ordinarily discussed by straight chiropractors. Perhaps that’s best.  Although I think not.  Maybe we need home discussion on the subject.  We appear …


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RESULTS AND REFERRALS

Most chiropractors are under the mistaken impression that referrals come directly from the results that they attain in their offices and the better their results the greater the number of referrals. Often they will begin …


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