PVA is a Crock!

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One of the really dumb ideas that has been foisted upon the chiropractic profession in general and straight chiropractors in particular is that a high patient visit average (PVA) is indicative of a successful practice …


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Science and Philosophy

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It is not that science is better than philosophy or vice versa.  It is just that science gives us knowledge that further validates our philosophy from a different perspective and philosophy gives us knowledge, that …


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Straight Chiropractic is Alive and Very Well, Thank You

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It has never been greater to be a straight chiropractor than at this point in history.  While it is true that the straight chiropractic educational community has suffered some severe setbacks in the past few …


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Iatrogenic Diseases

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Sometimes we chiropractors unfairly and inappropriately castigate the medical profession because of the increasing incidence of iatrogenic diseases.  We also wonder why the medical profession does not seem overly concerned about them. The fact is …


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P.T. and the D.C.

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      An interesting letter recently came across my desk.  It was from a state chiropractic organization (mixer) concerning a lawsuit they were instituting against the State Board of Physical Therapy (SBPT).  It seems the SBPT …


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What’s So Bad About Mixing?

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     With the last vestiges of professional differences between the straight and mixing community gone (save the national organization), it is important that we as a profession understand a little more about each other. The …


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THOUGHT

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 If you came upon a man apparently dying of thirst on a desert highway, would you stop to help him?  Suppose he was too weak to ask for help or to explain to you what …


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The Callousness of Medicine

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                Nigel M. de S. Cameron, Ph.D., author of The New Medicine: Life and Death after Hippocrates, makes some interesting observations concerning the practice of medicine. Dr. de S.  Cameron’s argument is that “the characteristic …


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How Easily We Forget

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                It never ceases to amaze me how easily we rationalize and justify the things we do and then manage to excuse them away as if they never happened or we were not responsible for …


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What’s Our USP?

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In marketing there is a concept known as the Unique Selling Proposition (USP).  It is that which is special about your product or service.  “Lowest prices in town,” “service after the sale,” “money back guarantee.”  …


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