Patient Education Archive:

Teaching or Training

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I use to think that we chiropractors should be teachers, that we should communicate the chiropractic message to people and then watch it change their thinking and their lives.  In fact, I have often said …


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What Are We Really Doing? (to get the message out)

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Are we really serious about the idea of getting the message of chiropractic out to the world?  Sometimes I wonder.  It seems that many chiropractors are willing to put money into advertising, public relations or …


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Immigration and Practice Building!

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It appears that we are about to see a great influx of immigrants into this country as our government prepares to open the doors, and perhaps give amnesty to those who are already here illegally.  …


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It Is Time We Take Chiropractic To The Next Level!

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With few exceptions, for the past 30 years most chiropractors have been promoting chiropractic as a therapeutic approach to certain musculoskeletal problems. If you do not believe me check out your local yellow pages. We …


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The Benefits of a Volume Practice!

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Before chiropractic received equality in insurance coverage, including payment for the treatment of diagnosed medical conditions, volume practices were very popular.  Of Course, I’m not sure they were all popping up for what I would …


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A Referral Practice

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In an effort to continually build our referral members, it is important to know whether the people coming into our office are satisfied with the service that we provide.  We have no control over people’s …


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A Referral Practice

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In our last issue of the Practice Builder, at the conclusion of the article on statistics, I mentioned that both the percentage of referrals and the number of referrals are important statistics. I would suggest …


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Case Management for Straight Chiropractors

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Chiropractors looking to practice in a straight manner will often call me and ask what book or books I would recommend to them in order to help them turn their practice around.  Of course, I …


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Testimonials

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A few issues ago we wrote about tooting your own horn.  Even better than that is having someone else toot your horn for you!  Although if you pay for someone’s testimonial, in reality, it is …


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Continuing Education

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One of the great failures of chiropractic, both in individual practices and as a profession, is our lack of a continuing education program for people.  We need a continuing education program for our practice members, …


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