Practice Building Archive:

Procrastination

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If one were to list the greatest causes for failure in practice, or at least failure to thrive in practice, procrastination would have to be near or at the top of the list.  Of course, …


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Add-Ons

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There is a principle in marketing called add-ons in which a business or service attempts to add other products or services that the customer might not have thought about.  You often see a flyer or …


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Intellect or Emotion?

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One of the most difficult obstacles in building a practice involves an aspect of practice member education.  We maintain that education is the key to practice building and education addresses the intellect of a person.  …


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Do You Scold Your Practice Members?

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At one time it was common, especially among chiropractors who wanted people to come weekly for a lifetime, to scold practice members for not being regular or consistent with their chiropractic care.  I actually did …


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Practice Building and Research

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Well, it finally happened. I incurred the wrath of a publisher of a chiropractic publication…enough so that he devoted an entire column to one of my Pivot Review articles. But that is okay. As B.J. …


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How are You Explaining Chiropractic? Part II

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One of the difficulties in teaching people about chiropractic is enabling them to understand our non-therapeutic philosophy.  We need to help them understand that chiropractic does not treat medical conditions, but that if they have …


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How are You Explaining Chiropractic?

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One of my favorite B.J. epigrams is: “You never know how far reaching something you may say, think, or do today will affect the lives of millions tomorrow.”  One of the things B.J. may have …


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Education or Transformation!

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Every chiropractor who wants to make an impact in his community (and as a result, in the world) is frustrated with the difficulty of educating his practice members and the public at large.  Some practice …


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Advertising

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There are two approaches to advertising. The first involves getting the person into the office as a direct response to your ad. This type of ad usually involves some special offer that will cause an …


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Keeping in Touch

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It has always amazed me the number of new people who come into our office who have been to a chiropractor but cannot remember the previous chiropractor’s name.  I actually had a person who had …


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